john[at]johnelcock.com [emailme]
07990 553 710

Welcome.

I am a search marketing specialist, web editor, Google Advertising Professional and copywriter based in Liverpool.

Since June 2008 I was Head of Search at Liverpool search maketing agency CL3. Since April 2009 I have been Director of the new Liverpool seo agency CL5.

My key areas of interest are in search engine optimisation (SEO) and website content management.

I have also worked extensively within the architecture and the built environment sector, helping organisations communicate practice and policy, both nationally and regionally, since 2002.

Portfolio

Current Clients | CL5
Southport spa hotel Formby Hall Golf Resort & Spa
CL5 search engine marketing company
Maghull Group www.maghull-group.co.uk

Content Management | Search Marketing
Architecture Centre Network www.architecturecentre.net
Business Explained www.businessexplained.co.uk
Classic Art Deco Antiques www.classicartdeco.co.uk
Consolux M&E Consulting Engineers
PLACE North West www.placenorthwest.co.uk

Website Design
Betwixt Beer Co. www.betwixtbeer.co.uk
Dr Tim Fitzsimons, diving medicals www.divingmedicals.com
72 Rodney Street, medical consulting rooms www.72rodneystreet.co.uk
Peace of Mind Hypnotherapy www.peace-of-mind.co.uk

Public Affairs
Atoll: Art+Architecture
Northern Architecture
RIBA NW
The Civic Trust
West Midlands Regional Development Agency

Public Engagement
Arts Council England
Liverpool City Council
Liverpool Biennial

IT Training
Liverpool Centre for Arts Development
Liverpool Architecture and Design Trust

In the Media

BBC
Architecture on 3 [>]
David Adjaye - Asymmetric Chamber [>]

The Times
Northern Power [>]

The Guardian
Glory of Greece..Docks of Liverpool [>]
Waterfront Landmark Year of Reckoning [>]
Lime Street Tops Poll for Grottiness [>]

Liverpool Daily Post
Are skyscrapers vital to the city's regeneration? [>]
UN threatens city with ban on tall buildings [>]
Brunswick Quay skyscraper [>]
Reflection on the demise of Liverpool Fourth Grace [>]
Liverpool City Centre Population [>]
IOD Liverpool Committee [>]
CUBE Liverpool [>]
Ditch 'Merseyside' [>]
Kings Dock Plans [>]
Ildefons Cerdà exhibition [>]
Littlewoods Building [>]
The Liver Egg [>]

Liverpool Echo
Liverpool Fourth Grace [>]
Architecture Week 2003 [>]

Talks

Tenantspin: The Afternoon Architectural Review [08.06.05] [>]
Royal Society of Arts Coffee House Challenge 2005 [04.05.04] [>]
Why is Construction so Backward? [24.06.04] [>]

Walks

'Millions' Liverpool Biennial 2006 [22.06.05] [link]
'Liverpool Dérive' A Situationist walk for Architecture Week [20.06.06] [link]
'Tall Buildings Walk' Architecture Week 2005 [21.06.04]
'Backcracks and Jiggers' Architecture Week 2005 [22.06.05]

Articles

'A new commercial core' latest trends in Liverpool's CBD - Move Commercial [May - June 2008]
'Think Big' regional leisure schemes update - Move Commercial [Jan-Feb 2008]
'ReNew06: A Collaboration' - Exhibition Catalogue Forward [Apr 2006] [>]
'Make Love - Not War' [Nov 2005] [>]
'Does Liverpool Need Skyscrapers?' [Aug 2004] [>]
'Glorious Incongruity' a reflection on the Fourth Grace [Jul 2004] [>]

For all runners out there, a circuit of Sefton Park is 3.7km (2.3 miles) - [thanks to Paul's excellent GMAP Pedometer]

Interests

Internet Advertising:
Pay Per click advertising (PPC)

Search engine marketing (SEM)
·Site optimisation (SEO)
·Site submission
·Link-exchange brokering

Web Content:
·Web copywriting
·Web design
·Site editing
·Site maintenance

Audience Development:
·HTML email newsletters
·Permission-based email marketing

Website design
·Tendering
·Copywriting
·Expert advisory service

Liverpool 2008
·Architectural walks/tours
·Development briefings
·Writing and broadcasting